Case & Opportunity
Once a year, The Cannes Lions Festival gathers advertising and creative professionals from all over the globe. The Gradient – a platform that connects the best advertising and creative talent with top agencies – was still months away from its initial launch. As part of their user acquisition strategy, The Gradient used Cannes as a space to generate potential sign-ups through engaging their target audience.
In preparation for the festival, The Gradient team would create a campaign that would project high-end, modern, and exclusive themes. To this end, my role included crafting a lead generation landing page to extend the list of potential sign-ups. In its initial run (about three weeks), the landing page would help capture 200+ new leads.
